Who I Am

I’m an expert in visual merchandising and communication design with international experience in fashion, luxury & lifestyle, food retail, and events.

My passion is designing VM strategies and brand experience initiatives that engage the shopper. I listen to stakeholders and transform their insights into profitable ways of product presentation.

I lead by designing for execution.  I bring people together to execute projects, and I delegate for results.

I believe in building communities, and I’ve built cross-cultural teams of visual merchandisers and creative specialists, all trained and turned into exceptional collaborators.


What I'm Good At

Shop design, product display, point-of-purchase, visual identity, ambient media, performing arts, and creative writing


What I've Achieved
  • Created the visual merchandising departments of Lenskart, Biba, and Spencer’s, and established the Rangriti VM program
  • Strengthened the Globus visual merchandising department by redefining roles and procedures to ensure effective completion of creative outputs
  • Restructured and implemented new processes for the Shoppers Stop visual merchandising department
  • Won recognition for Spencer’s by garnering India’s best visual merchandising program award at the 2009 Retail Design Awards
  • Managed full-chain storefront rebranding of Biba from layout to execution
  • Achieved 25% savings on visual spend by successfully restructuring vendor rates and consolidating cost efficiencies for Lenskart and Biba
  • Initiated in-store product display enhancements for Biba’s core fashion categories, efficiently contributing to double-digit growths for the categories
  • Designed and implemented product communication templates at various consumer touch points in Globus, enhancing customer engagement and experience
  • Participated in the execution of visual installations for the Information Center of the Bahá’í House of Worship in New Delhi, India
  • Selected to produce, design, and direct theater presentations at the Bahá’í World Centre
  • Created promotional literature on electronic media that consistently resulted in high levels of audience participation for various social events at the Bahá’í World Centre
  • Guest-lectured on visual merchandising at XLRI Jamshedpur School of Business & Human Resources


How I've Grown
01/2022 – present Visual Merchandising Head
Specsmakers Opticians Private Limited
Chennai, India
11/2018 – 08/2021 Visual Merchandising Head
Lenskart Solutions Private Limited
Faridabad, India
01/2014 – 09/2018 Visual Merchandising Head
Biba Apparels Private Limited
New Delhi, India
06/2011 – 12/2013 Visual Merchandising Head
Globus Stores Private Limited
Mumbai, India
09/2007 – 05/2011 Visual Merchandising Head
Spencer’s Retail Limited
Kolkata, India
01/2006 – 07/2007 Visual Merchandising Head
Shoppers Stop Limited/
HyperCity Retail (India) Private Limited
Mumbai, India
08/2005 – 12/2005 Visual Merchandising Supervisor
Paris Gallery LLC
Dubai, United Arab Emirates
08/2000 – 12/2004 Audio-Visual Specialist
Bahá’í World Centre
Haifa, Israel
03/1997 – 08/2000 Visual Merchandising &
Retail Design Consultant
Paul Ancheta Design
Manila, Philippines
10/1988 – 03/1997 Display Artist →
Advertising & Promotion Supervisor
Triumph International (Philippines), Incorporated
Manila, Philippines


Where I Began
1994 Visual Merchandising Industry Certification Course
LaSalle International Fashion School
1988 Interior Design Program
University of the Philippines
Quezon City, Philippines


What They've Said

Paul is a very capable individual who has always taken pride in his work. He has shown the ability to supervise and train new members of staff, and preserving the high standard and attention to detail that is needed when working with such a valuable and historic collection. He has been involved in updating and modifying the departmental manuals, along with designing and launching the department’s Web site, which are crucial to new staff’s training.

During his term of service, Paul also served actively for two years on the Social Activities Committee, including holding its chairmanship. . . (He) is an asset to the Bahá’í World Centre community.

Manijeh Afnan-Murray
Coordinator, Audio-Visual Department
Bahá’í World Centre, Haifa, Israel

Paul is an extremely creative and imaginative professional who can bring to life any brief in a unique way. His own individual sense of style, aesthetics combined with his understanding of the business task gives a very unique edge to his visual merchandising designs. His experience across the world in different cultures is visible in his execution of his projects where he is able to marry the best of different worlds.

But what grabs you the most, is his boundless energy and ability to lead a big team of creative individuals towards a single minded goal, and at the same time nurture individual capabilities and skills and enable individuality within team members.

Uma Talreja
Deputy General Manager, Marketing
Shoppers Stop Limited, Mumbai, India

Paul Ancheta was a pleasure to work with during our years together at the Bahá’í World Centre. His office and mine often collaborated on projects and Paul was straightforward, accommodating, always helpful and always dependable.

When he didn’t have the direct answer or solution, he would go the extra mile to work something out that would move the work forward. Paul is creative, well-organized in his thinking and consistently good-humored. I would welcome the chance to work with him again.

Douglas Moore
Director, Office of Public Information
Bahá’í International Community, Haifa, Israel

I have worked with Paul both at Spencer’s Retail and Shoppers Stop . . . easily the best Visual Merchandising expert we have in the country . . . very committed to work, highly innovative and a good leader.

Tarun Arora
National Head, Apparel Operations
Spencer’s Retail Limited, Kolkata, India

Paul is a true-blue artist. He is very creative and has keen eyes for details, making his work almost flawless. He is a serious worker who always aims for perfection. As a person, Paul is fun to be with.

Josephine Padilla
Assistant Personnel Manager
Triumph International, Manila, Philippines


What They've Written

VM&RD Magazine
May-June 2007


How They've Rewarded

VM&RD Magazine
September-October 2009