Relevant Experience

Innovation & Learning

VM&RD Award

  • Created the visual merchandising programs for Globus Stores, HyperCity Retail, and Spencer’s Retail, the latter winning recognition as one of India’s best at the VM&RD Retail Design Awards 2009
  • Developed visual concepts for shops, events, and product displays of Spencer’s Retail, Shoppers Stop, Paris Gallery, Rustan’s Department Stores, Allied Domecq, Mondragon International, and Triumph International
  • Fashioned brand launch displays for Carolina Herrera, Façonnable, Giorgio Armani, Givenchy, Gucci, Sara Lee, Lalique, Lancôme, and Yves Saint Laurent
  • Selected to design and direct special events including stage productions and creative presentations at the Bahá'í World Centre
  • Led and coached VM specialists for Globus Stores, Spencer’s Retail, Shoppers Stop, HyperCity Retail, and Triumph International
  • Constructed and implemented VM staff retention plan for Shoppers Stop
  • Guest lectured on visual merchandising at XLRI Jamshedpur School of Business & Human Resources

Process Management

  • Redefined and advanced the visual merchandising processes in Shoppers Stop
  • Upgraded manuals and templates of product display, fixture design, visual communication, and visual collection management standards for Paris Gallery, the Bahá’í World Centre, and Triumph International
  • Managed VM budgets, contractors, and project quality control for Spencer’s Retail, Shoppers Stop, Paris Gallery, and Triumph International
  • Accomplished overseas visual projects for organizations affiliated with the Bahá'í International Community
  • Organized task forces for special events that directly involved collaboration with culturally diverse co-workers at the Bahá’í World Centre

Customer Focus

  • Fortified partnerships with internal stakeholders—brand partners, store designers, fashion designers, buyers, and merchants—to make the best visual and commercial decisions while maintaining corporate VM standards
  • Conducted training sessions for sales teams to educate them on the most effective ways of merchandise presentation, resulting in consistent display at the front lines
  • Strengthened relationships with store and shop owners by seeking and negotiating with developers for the most competitive branded retail spaces
  • Invented product and service communication templates at various consumer touch points, enhancing customer engagement and experience at Globus Stores