03/1997 - 08/2000
Visual Merchandising and Retail Design Consultant
INDEPENDENT CONSULTANCY
Manila, Philippines

> Designed and implemented vendor shop interiors, furniture, fixtures, seasonal window displays, product launch displays, and fashion show setups that meet marketing goals of various retailers in the Philippines.

> Areas of responsibility: detailing, documentation, handling of visual merchandising budgets, distribution of P-O-P and counter display materials to brand outlets, and supervision of installation and quality control by contractors and staff.

ACHIEVEMENTS

> Established new client contacts

> Strengthened relationships by aiding clients in seeking and negotiating for the most prominent and dominant competitive in-store selling areas

ASSIGNMENTS

> FMCG

» Fixture designs for Allied Domecq and Sara Lee
» Window and in-store displays for Sara Lee

> Fragrance and cosmetics

» Fixture designs for Jordana Cosmetics, Parfums da Coeur, and Wet'n'Wild
» Product launch setups for Carolina Herrera, Giorgio Armani, Gucci, and Yves Saint Laurent
» Vendor shops for Lancôme and VMV Hypoallergenics

> Garments and footwear

» Fashion show setup for Magica By Mondragon and Nouvelle Apparel
» Fixture designs for Krizia / Krizzie Apparel, Magica By Mondragon, Nouvelle Apparel, Polo, Venus Fashion, and World Balance
» Vendor shops for Athletic Express, FX Creations, and Julia Collection
» Window displays for La Pagayo, Natasha Fashion Club, and Sara Lee

> Home appliances and furnishings

» Vendor shop for 3D

> Services

» Vendor shop for Philippine Center for Creative Imaging
» Window display for Personalized Greetings

> Miscellaneous

» Exhibit setup for Voices of Bahá 1997 Asian Concert Tour
» Stage design for the celebration of “1999 International Day of Peace”
» “Centennial Christmas” window displays for Rustan's Department Stores