PaulAncheta.com /

/ work history / job description & projects

image of paperclip to decorate this page

Job description


01/1991 - 03/1997
Advertising & Promotion Supervisor
TRIUMPH INTERNATIONAL (PHILIPPINES), INC.
Mandaluyong City, Philippines

> Responsible for developing and maintaining vendor shop design for Triumph International in over 2,000 outlets throughout the Philippines.

> Created fashion show setups for launch of new products.

> Handled project budgets, organized contractors, and ensured cost-effective materials purchasing.

> Directed timely completion of projects, while supervising quality control and adherence to standards by contractors and staff.

> Managed display material inventory in stock and in actual installation sites, with value at over US$0.7 million (1997).

> Generated monthly and yearly activity reports and documents pertinent to the maintenance and development of counter displays for the company.

> Supervised five display and graphic designers.

> Conducted training sessions to educate sales crews on the most effective ways of product displays, resulting in consistent merchandising at the front lines.

Achievements

> Implemented the high-profile Maximizer in-store product launch campaign in various stores in Manila in August 1996, generating 200% increase in sales for the brand.

>  Collaborated closely with contractors and vendors in developing trend-setting shop finishes and decorations, further enhancing Triumph's strong corporate image in major stores.