RESUME OF PAUL ANCHETA
Retail Creative Specialist

E-mail: paul@paulancheta.com
Web site: http://www.paulancheta.com

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QUALIFICATIONS

* Creative professional experienced in retail and
  communication design.
* System-oriented achiever skilled in managing multiple
  projects and performing under pressure in  fast-paced
  environments.
* Consultative team player adept at directing diversely
  talented team members and cultivating client
  relationships.
* Highly effective verbal and written communicator with
  fluency in English.
* Imaginative self-starter proficient in manual drawing and
  computer programs including Adobe Creative Suite
  (Illustrator, Photoshop, GoLive), Microsoft Office (Word,
  Excel, PowerPoint, FrontPage, Outlook), and Oracle
  database applications for image cataloguing and
  retrieval.

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RELEVANT EXPERIENCE

Project Management

* Defined and developed visual concepts for vendor
  shops and product displays of Triumph International,
  Allied Domecq, FX Creations, Lancome, Magica By
  Mondragon, Nouvelle Apparel, Philippine Center for
  Creative Imaging, Polo, and Wet'n'Wild.
* Coordinated overall implementation of seasonal
  displays and launch setups for Carolina Herrera, Faconnable, 
  Giorgio Armani, Givenchy, Gucci, House of Sara Lee, Lalique,
  Maximizer, and Yves Saint Laurent.
* Managed visual merchandising budgets, organized
  contractors, and supervised quality control by
  contractors and staff for Magica By Mondragon, Triumph
  International, and Polo.
* Executed overseas visual requests of various 
  organizations affiliated with the Baha'i International 
  Community.
* Designed and implemented such special events as
  staging and creative presentations at the Baha'i World
  Centre.
* Handled visual collection management for the Baha'i
  World Centre using proprietary database management
  systems.
* Created intranet Web sites for the Baha'i World Centre.

Team Management

* Trained artists and designers on staff.
* Designed and implemented visual merchandising staff
  retention program for Shoppers' Stop.
* Collaborated with suppliers, architects, graphic
  designers, and advertising specialists to develop
  cost-effective concepts that meet marketing goals of
  various brands.
* Coordinated with departmental staff to maintain and
  improve the quality of photographic archiving and
  retrieval for the Baha'i World Centre.
* Earned promotion to Advertising & Promotion Supervisor
  of Triumph International (Philippines) to manage creative
  team in developing and maintaining vendor shop design
  for Triumph International in over 2,000 outlets throughout
  the Philippines.
* Organized special events that directly involved
  collaboration with culturally diverse co-workers at the
  Baha'i World Centre.

Communication

* Established new client contacts and strengthened
  relationships by aiding clients in seeking and
  negotiating for the most prominent and dominant
  competitive in-store display spaces and securing
  storeowner and retailer approvals on their behalf.
* Conducted training sessions to educate sales crews
  on the most effective ways of product displays,
  resulting in consistent V.M. at the front lines.

Presentation

* Redefined and advanced the visual merchandising processes
  for Shoppers' Stop.
* Created the visual merchandising program for 
  HyperCity Retail.
* Upgraded the guide book of visuals for Paris Gallery,
  the manual of visual collection management standards
  for the Baha'i World Centre, and the manual of product
  display and fixture design standards for Triumph
  International (Philippines).
* Generated monthly and yearly activity reports and
  documents.

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WORK HISTORY

* Head - Visual Merchandising
  SPENCER'S RETAIL LTD., Kolkata, India
  09/2006 - present
  
* Head - Visual Merchandising
  SHOPPER'S STOP LTD., Mumbai, India
  06/2006 - 07/2007

* Head - Visual Merchandising
  HYPERCITY RETAIL (INDIA) PVT. LTD., Mumbai, India
  01/2006 - 06/2006

* Visual Merchandising Supervisor 
  PARIS GALLERY, Dubai, United Arab Emirates
  08/2005 - 12/2005 

* Visual Merchandising & Communication Design Consultant
  INDEPENDENT CONSULTANCY
  Phnom Penh, Cambodia/Manila, Philippines
  01/2005 - 07/2005

* Audio-Visual Volunteer
  BAHA'I WORLD CENTRE, Haifa, Israel
  08/2000 - 12/2004

* Visual Merchandising & Retail Design Consultant
  INDEPENDENT CONSULTANCY, Manila, Philippines
  03/1997 - 08/2000

* Advertising & Promotion Supervisor
  TRIUMPH INTERNATIONAL (PHILIPPINES), INC. 
  Manila, Philippines
  01/1991 - 03/1997 

* Display Artist/Senior Display Artist
  TRIUMPH INTERNATIONAL (PHILIPPINES), INC.
  Manila, Philippines
  10/1988 - 12/1990

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EDUCATION

University of the Philippines, Quezon City, Philippines
Bachelor of Interior Design
1982 - 1988