|
PAUL M. ANCHETA
Retail Creative Specialist
E-mail: paul@paulancheta.com
Web site:
http://www.paulancheta.com QUALIFICATIONS
- Creative professional experienced in retail and communication design.
- System-oriented achiever skilled in managing multiple projects and performing under pressure in fast-paced environments.
- Consultative team player adept at directing diversely talented team members and cultivating client relationships.
- Highly effective verbal and written communicator with fluency in English.
- Imaginative self-starter proficient in manual drawing and computer programs including Adobe® Creative Suite
(Illustrator, Photoshop, GoLive), Microsoft Office® (Word, Excel, PowerPoint, FrontPage, Outlook), and Oracle®
database applications for image cataloguing and retrieval.
EXPERIENCE HIGHLIGHTS
Project Management
- Defined and developed visual concepts for vendor shops and product displays of Triumph International, Allied
Domecq, FX Creations, Lancôme, Magica By Mondragon, Nouvelle Apparel, Philippine Center for Creative Imaging, Polo,
and Wet'n'Wild.
- Coordinated overall implementation of seasonal displays and launch setups
for Carolina Herrera, Façonnable, Giorgio Armani, Givenchy, Gucci, House of Sara
Lee, Lalique, Maximizer, and Yves Saint Laurent.
- Managed visual merchandising budgets, organized contractors, and supervised quality control by contractors and
staff for Magica By Mondragon, Triumph International, and Polo.
- Handled execution of overseas visual requests of various organizations
affiliated with the Bahá'í International Community.
- Designed and implemented such special events as staging and creative presentations at the Bahá'í
World Centre.
- Handled visual collection management for the Bahá'í World Centre using proprietary database
management systems.
- Created intranet Web sites for the Bahá'í World Centre.
Team Management
- Trained artists and designers on staff.
- Designed and implemented visual merchandising staff retention program for Shoppers’ Stop.
- Collaborated with suppliers, architects, graphic designers, and advertising specialists to develop cost-effective
concepts that meet marketing goals of various brands.
- Coordinated with departmental staff to maintain and improve the quality of photographic archiving and retrieval for the
Bahá’í World Centre.
- Earned promotion to Advertising & Promotion Supervisor of Triumph International (Philippines) to manage
creative team in developing and maintaining vendor shop design for Triumph International in over 2,000 outlets
throughout the Philippines.
- Organized special events that directly involved collaboration with culturally diverse co-workers at the Bahá’í World
Centre.
Communication
- Established new client contacts and strengthened relationships by aiding clients in seeking and negotiating for the
most prominent and dominant competitive in-store display spaces and securing storeowner and retailer approvals on their
behalf.
- Conducted training sessions to educate sales crews on the most effective ways of product displays, resulting in
consistent visual merchandising at the front lines.
Presentation
- Redefined and advanced the visual merchandising processes for Shoppers’ Stop
- Created the visual merchandising program for HyperCity Retail.
- Upgraded the guide book of visuals for Paris Gallery, the manual of visual collection management standards for the Bahá’í World Centre, and the manual of
product display and fixture design standards for Triumph International (Philippines).
- Generated monthly and yearly activity reports and documents.
WORK HISTORY
Head - Visual Merchandising
SPENCER'S RETAIL LTD., Kolkata, India
09/2007 - present Head - Visual Merchandising
SHOPPER'S STOP LTD., Mumbai, India
06/2006 - 07/2007 Head - Visual Merchandising
HYPERCITY RETAIL (INDIA) PVT. LTD., Mumbai, India
01/2006 - 06/2006
Visual Merchandising Supervisor
PARIS GALLERY, Dubai, United Arab Emirates
08/2005 - 12/2005
Visual Merchandising & Communication Design Consultant
INDEPENDENT CONSULTANCY, Phnom Penh, Cambodia/Manila, Philippines
01/2005 - 07/2005
Audio-Visual Volunteer
BAHÁ'Í WORLD CENTRE, Haifa, Israel
08/2000 - 12/2004
Visual Merchandising & Retail Design Consultant
INDEPENDENT CONSULTANCY, Manila, Philippines
03/1997 - 08/2000 Advertising & Promotion Supervisor
TRIUMPH INTERNATIONAL (PHILIPPINES), INC., Manila, Philippines
01/1991 - 03/1997
Display Artist/Senior Display Artist
TRIUMPH INTERNATIONAL (PHILIPPINES), INC., Manila, Philippines
10/1988 - 12/1990
EDUCATION
University of the Philippines, Quezon City, Philippines
Bachelor of Interior Design
1982 – 1988
|