Qualifications

Paul Ancheta

I'm an expert in visual merchandising and
communication design
with international experience
in fashion, luxury & lifestyle, food retail, and events.

My passion is designing VM strategies and
brand experience initiatives that engage the shopper
.
I listen to stakeholders and transform their insights
into profitable ways of product presentation.

I lead by designing for execution.
I bring people together to execute projects,
and I delegate for results.

I believe in building communities,
and I've built cross-cultural teams of visual merchandisers
and creative specialists, all trained and turned into exceptional collaborators.

Specialties: Shop design, product display, point-of-purchase, visual identity,
ambient media, performing arts, and professional writing