ANTHONY BRADEN / CLINIQUE /
COVER GIRL / MAC
SM Department Store
Cebu City, Philippines

To support the merchandise group of cosmetics retailer Rowzen Intertrade, showcase cabinets are developed in runs with luminous baseboards carrying the brand names. A central ledge carries identifiable brand images and shelves for displaying product highlights. To differentiate the whole merchandise group, cream and silver gray—the generic colors of the cosmetic packaging— wrap the frontage of the showcase cabinets.