WET"N"WILD
Various outlets
Philippines

Wet'n'Wild Cosmetics required a new fixturing scheme that complements the brand's art direction. The design needed to be exposed to maximize merchandising and be as generic as possible to accomodate department store design standards without compromising its personality.

The solution is a flexible floor unit that acccomodates standard merchandise trays and backlit image transparencies. Blue is used extensively to complement the cosmetic brand's corporate color; curvilinear forms symbolyze its femininity.