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music in retail
Sound registers
Editing, compiling, and selling their “own” music may be profitable for retailers that entertain customers in settings where background music is accepted and often even welcomed.
Leading the pack is coffee giant Starbucks, which entertains patrons with java and jazzy tunes. A fixed part of its products for sale are compilation CDS provided by Hear Music, the San Francisco music retailer bought by Starbucks in 1999. Other retail chains selling their own CDs, as heard in their stores, are Pottery Barn, Banana Republic, and Victoria's Secret.
These stores reach a mature audience that may have less time and options to check out new or obscure artists, or get fanatical about mixing their own compilations. They are also less averse to paying for CDs, having the money to do so and having grown up before everything-for-free became the norm.
As music distribution will be anything but core-business for these chains of stores, it is a great chance for music retailers to strike deals with these chains and provide them with the merchandise . . . and come up with further ways of reach end-users!
Posted on 05/08/2005
This article was featured in the May 2003 issue of the monthly Springwise Newsletter.
Source: http://www.springwise.com/ |
