signage and graphics signs of the times Display & Design Ideas Magazine's 2003 industry survey on signage and graphics use by retailers and retail designers shows that the top forms for in-store visual presentation are retailers prefer short, conventional print signs/graphics, large-format graphics, and photographic/Lamda-quality images. The least used forms are holographic, plasma screens, and permanent/semi-permanent silk graphics. The five most preferred uses of signage and graphics in visual display are special in-store promotions, seasonal graphics, point-of-sale locations, window displays, and departmental signage. Respondents feel that the need for Christmas graphics are on the rise, seconded by Mother's Day. The newest signage and graphics technology that the industry is buzzing about is direct-to-substrate graphics, which offers a new advancement in printing graphics to any substrate, such as wood, plastic, or even bubble wrap. The majority of those who have used direct-to-substrate graphics are very satisfied or somewhat satisfied. Posted on 04/20/2005
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