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 I am a retail creative specialist
driven to lead visual merchandising and communication design programs for retailing organizations. With over 15 years experience in local and international brands in the
Philippines and overseas, I have demonstrated my creative ability through developing new vendor shop and fixture designs and updating product display standards for both local and international retail brands. My
initiatives have enhanced the image of these companies as market leaders in retail stores and direct selling outlets in the Philippines.
 My career in visual merchandising began in 1988 after taking up Interior Design at the
University of the Philippines. I joined Triumph International as a
display artist, when the European undergarment retailer opened its own marketing department in Manila. Through the next nine years, I headed the advertising and sales promotion group, managing staff and
maintaining the brand’s shop displays and fixture design in over 2,000 outlets throughout the Philippines.
 Leaving the company in 1997, I ventured into visual merchandising consultancy, collaborating with the same contractors and service providers that I worked with in Triumph International. Clients included a diversity of retailers, from fashion
(Mondragon International), cosmetics (So-Nice International), FMCG (Sara Lee Direct Selling-Philippines), and services (Philippine Center for Creative Imaging). Providing expertise in visual communication through the changing landscapes of
retailing in the midst of the Asian crisis offered tremendous excitement and challenges.
 In 2000, I received an invitation to serve at the Bahá’í
World Centre in Haifa, Israel. Helping maintain and improve cataloguing systems of visual collections at the headquarters of the Bahá’í Faith—as well as living in the holiest place on earth—has been the most spiritually and morally exhilarating experience in my life. During this time,
travels to Europe and Asia exposed me directly to global trends. My creative attention turned to designing for special events and the Internet media, and assimilating the changes that the new technology was making in the field of visual
merchandising and communication design.
 In 2005, I managed the visual
merchandising requirements of various product launch events for Dubai-based
Paris Gallery, the most prestigious retailer of fragrance, cosmetics, and
fashion accessories in the United Arab Emirates.
 In 2006, I assisted in setting up the visual merchandising program for HyperCity, the first truly international
and real hypermarket in India. Until recently, I headed the visual merchandising team of its sister company, Shoppers' Stop.
Presently, I am setting up and running
the visual merchandising program for
RPG
Group's
Spencer's Retail, India's largest chain of supermarkets. You can learn more about my personal background and interests on the personal
pages of my Web site.
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